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1

The Influence of Parental and Communication Style on Consumer Socialization

Mikeska, Jessica, Harrison, Robert L., Carlson, Les, Coryn, Chris L. S.

Journal:

Journal of Advertising Research

Year:

2017

Language:

english

File:

PDF, 382 KB

english, 2017

2

The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials

Blackford, Benjamin J., Gentry, James, Harrison, Robert L., Carlson, Les

Journal:

Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 174 KB

english, 2011

3

Green Advertising and the Reluctant Consumer

Zinkhan, George M., Carlson, Les

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 918 KB

english, 1995

4

Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System

Laczniak, Russell N., Carlson, Les, Walker, Doug, Brocato, E. Deanne

Journal:

Journal of Public Policy & Marketing

Year:

2016

Language:

english

File:

PDF, 642 KB

english, 2016

5

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Carlson, Les, Grove, Stephen J., Kangun, Norman

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 1.74 MB

english, 1993

6

Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads across Product Type and Time

Stephen J. Grove, Les Carlson and Michael J. Dorsch

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.52 MB

english, 2007

7

The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption

Les Carlson, Sanford Grossbart, J. Kathleen Stuenkel

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 1.09 MB

english, 1992

8

Violence and Advertising

Rifon, Nora J., Royne, Marla B., Carlson, Les

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 431 KB

english, 2010

9

PERSPECTIVES ON ADVERTISING RESEARCH: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

Carlson, Les, Grove, Stephen J., Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 227 KB

english, 2005

10

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Evans, Nathaniel J., Carlson, Les, Grubbs Hoy, Mariea

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 245 KB

english, 2013

11

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Fowler, Jie G., Reisenwitz, Timothy H., Carlson, Les

Journal:

Journal of Global Fashion Marketing

Year:

2015

Language:

english

File:

PDF, 348 KB

english, 2015

12

The Journal of Advertising : Historical, Structural, and Brand Equity Considerations

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 85 KB

english, 2015

13

Addressing services’ intangibility through integrated marketing communication: an exploratory study

Grove, Stephen J., Carlson, Les, Dorsch, Michael J.

Journal:

Journal of Services Marketing

Year:

2002

Language:

english

File:

PDF, 302 KB

english, 2002

14

A Meta-Analysis of Parental Style and Consumer Socialization of Children

Mikeska, Jessica, Harrison, Robert L., Carlson, Les

Journal:

Journal of Consumer Psychology

Year:

2016

Language:

english

File:

PDF, 330 KB

english, 2016

15

A transaction approach to understanding and managing customer equity

Michael J. Dorsch, Les Carlson

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 1.23 MB

english, 1996

16

Parental Style and Consumer Socialization of Children

Les Carlson and Sanford Grossbart

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 516 KB

english, 1988

17

Mothers' Preferences for Regulating Children's Television

Walsh, Ann D., Laczniak, Russell N., Carlson, Les

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 1.99 MB

english, 1998

18

Mothers' Communication Orientation and Consumer-Socialization Tendencies

Les Carlson, Sanford Grossbart and Ann Walsh

Journal:

Journal of Advertising

Year:

1990

Language:

english

File:

PDF, 2.22 MB

english, 1990

19

The Role of Parental Socialization Types on Differential Family Communication Patterns regarding Consumption

Les Carlson, Sanford Grossbart and J. Kathleen Stuenkel

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 418 KB

english, 1992

20

The Gallup Study on America's Youth 1977-1988by Robert Bezilla

Review by: Les Carlson

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 566 KB

english, 1991

21

Perspectives on Advertising Research: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

Les Carlson, Stephen J. Grove and Marla Royne Stafford

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 6.80 MB

english, 2005

22

Parental Style

Carlson, Les, Laczniak, Russell N., Wertley, Chad

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 199 KB

english, 2011

23

Understanding Parental Beliefs and Attitudes about Children's Sexual Behavior: Insights from Parental Style

LES CARLSON, JOHN F. TANNER jr

Journal:

Journal of Consumer Affairs

Year:

2006

Language:

english

File:

PDF, 102 KB

english, 2006

24

Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time

Grove, Stephen J., Carlson, Les, Dorsch, Michael J.

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.36 MB

english, 2007

25

Examining the influence of attitude-toward-the-ad on brand attitudes

Russell N. Laczniak, Les Carlson

Journal:

Journal of Business Research

Year:

1989

Language:

english

File:

PDF, 678 KB

english, 1989

26

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

Carolyn Tripp, Thomas D. Jensen and Les Carlson

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 431 KB

english, 1994

27

Mothers' Communication Orientation and Consumer-Socialization Tendencies

Carlson, Les, Grossbart, Sanford, Walsh, Ann

Journal:

Journal of Advertising

Year:

1990

Language:

english

File:

PDF, 1.93 MB

english, 1990

28

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Les Carlson, Stephen J. Grove and Norman Kangun

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.17 MB

english, 1993

29

Advertising to Children || Mothers' Preferences for Regulating Children's Television

Ann D. Walsh, Russell N. Laczniak and Les Carlson

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.39 MB

english, 1998

30

Special Issue on Strategic Issues in Selling and Sales Management || Customer Equity Management and Strategic Choices for Sales Managers

Michael J. Dorsch, Les Carlson, Mary Anne Raymond and Robert Ranson

Journal:

Journal of Personal Selling and Sales Management

Year:

2001

Language:

english

File:

PDF, 2.12 MB

english, 2001

31

Parents’ and children’s violent gameplay: role of co-playing

Walker, Doug, Brocato, E. Deanne, Carlson, Les, Laczniak, Russell N.

Journal:

Journal of Consumer Marketing

Year:

2018

Language:

english

File:

PDF, 278 KB

english, 2018

32

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, Jenifer, Petty, Ross D., Carlson, Les

Journal:

Journal of Consumer Affairs

Year:

2019

Language:

english

File:

PDF, 234 KB

english, 2019

33

Socializing children about television: An intergenerational study

Les Carlson, Russell N. Laczniak, Ann Walsh

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 1.29 MB

english, 2001

34

Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest

Journal:

Journal of Consumer Affairs

Year:

2008

Language:

english

File:

PDF, 37 KB

english, 2008

35

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Les Carlson, Stephen J. Grove, Russell N. Laczniak, Norman Kangun

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 719 KB

english, 1996

36

The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements

Shanahan, Kevin J., Hopkins, Christopher D., Carlson, Les

Journal:

Journal of Current Issues & Research in Advertising

Year:

2008

Language:

english

File:

PDF, 1.53 MB

english, 2008

37

From the Editor

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 285 KB

english, 1998

38

From the Editor

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 217 KB

english, 1995

39

Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers

CARLSON, LES, WALSH, ANN, LACZNIAK, RUSSELL N., GROSSBART, SANFORD

Journal:

Journal of Consumer Affairs

Year:

1994

Language:

english

File:

PDF, 1.52 MB

english, 1994

40

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 115 KB

english, 1996

41

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 278 KB

english, 1996

42

The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements

Fowler, Jie G., Carlson, Les

Journal:

Journal of Current Issues & Research in Advertising

Year:

2015

Language:

english

File:

PDF, 144 KB

english, 2015

43

Survey of Income and Program Participation: SIPP: Quality Profileby Thomas B. Jabine; Karen E. King; Rita J. Petroni

Review by: Les Carlson

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 504 KB

english, 1992

44

A Method for Evaluating the Ethics of Fear Appeals

Charles R. Duke, Gregory M. Pickett, Les Carlson and Stephen J. Grove

Journal:

Journal of Public Policy & Marketing

Year:

1993

Language:

english

File:

PDF, 2.20 MB

english, 1993

45

International environmental marketing claims

Polonsky, Michael Jay, Carlson, Les, Grove, Stephen, Kangun, Norman

Journal:

International Marketing Review

Year:

1997

Language:

english

File:

PDF, 211 KB

english, 1997

46

From the Former Editor

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 529 KB

english, 1998

47

Exploring links between publishing performance in different levels of marketing journals

Polonsky, Michael, Carlson, Les

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 197 KB

english, 2011

48

Parenting Orientations as Antecedents of Children's Violent Videogame Play

Walker, Doug, Laczniak, Russell N., Carlson, Les, Brocato, E. Deanne

Journal:

Journal of Consumer Affairs

Year:

2016

Language:

english

File:

PDF, 197 KB

english, 2016

49

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 197 KB

english, 1996

50

From the Editor

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 435 KB

english, 1998

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